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Change is on the Horizon: What's Next for Marketing in a Post-Pandemic World Around the world and across industries, marketers now face arguably one of the toughest challenges of their careers. There is, after all, no universally established gold-standard for marketing during a wide-spread pandemic, because a global crisis of this magnitude is hardly 'textbook'. As the media coverage so...
Expedia Group Media Solutions, the global digital advertising organization of Expedia Group, has revealed further details on its destination relief program, part of Expedia Group’s $275-million commitment to helping travel partners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts. To help reignite travel demand to destinations, Media Solutions is making $25 million of advertising relief available, which...
The Kabani Hotel Group wishes you and your loved ones a happy and relaxing Independence Day weekend! This nation was founded on the principles of freedom, independence, justice and opportunity. Take this day of independence to relish and reinforce those values, which should never be taken for granted. Let our democracy, freedoms and hope for a better tomorrow for all...
Marketing Your Hotel in a Post-COVID World Requires AI Since the start of COVID-19, customer expectations have shifted, specifically to value safety and cleanliness. As travel begins to resume, however, each customer’s recovery roadmap and comfort level with travelling will be different. Some may crave a vacation immediately and will be willing to brave the airport whereas others might be...
Senate approves Paycheck Protection Program extension With hours to go before the Paycheck Protection Program was scheduled to stop accepting applications from businesses seeking federal loans to stay afloat through the COVID-19 pandemic, the U.S. Senate unanimously approved extending the application period until Aug. 8 late on Tuesday night. The legislation approving the extension will next go to the House...
The Covid-19 pandemic has halted global travel on a scale never seen before. But as glimmers of hope begin to emerge, the industry needs to be poised for a rebound. As international borders slowly start to reopen, there are two key questions top of mind for the industry: What does recovery look like, and when will traveler confidence return? Travelport,...
A new survey commissioned by the American Hotel & Lodging Association and conducted by Morning Consult found that while Americans are still hesitant about traveling, they “overwhelmingly” support efforts by Congress to help the travel industry recover. These efforts include helping hotels keep their doors open and bring back employees, as well as incentivizing Americans to travel again. Key findings:...
For now, hotel finance trends can be summed up in one word: triage. Lenders are working out forbearance and debt structuring as tourniquet measures to stanch the fiscal bleeding, while governments craft stimulus packages, generate funds for small- and mid-sized business loans and try to pick up part of the tab of unemployed or furloughed workers. What’s the longer-term prognosis?...
As the industry starts to reopen hotels around the globe, it’s important for hoteliers and their teams to do everything they can to make guests feel safe so they will travel again, sources said. From a data perspective, STR is looking for “any green shoots that could point to signs of recovery for this industry,” STR President Amanda Hite said....
The latest picture from weekly U.S. hotel performance data shows relative occupancy and rate strength in markets with outdoor demand drivers, such as beaches and national parks. Average U.S. hotel revenue per available room for the week ending 6 June was down 65% year over year, which was slightly worse than the prior week (-62.1% year over year), but that...
