October reports mark the first time that U.S ADR has been down since March 2010, the start of the current uptrend.

Could the upcycle be coming to an end? Two consecutive months of RevPAR decline may allude to this. Occupancy and Average Daily Rate have followed suit, after a string of months where ADR has been growing at a careful pace. However, Tourism Economics suggest that sustained GDP growth will carry RevPAR with it, thereby continuing the current cycle.


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