Expedia Group Media Solutions, the global digital advertising organization of Expedia Group, has revealed further details on its destination relief program, part of Expedia Group’s $275-million commitment to helping travel par­tners rebound from the impact of COVID-19 and fuel industry-wide recovery efforts.
To help reignite travel demand to destinations, Media Solutions is making $25 million of advertising relief available, which includes products, programs and media value add from Expedia Group brands for display campaigns across Expedia Group sites. Several brands within the Media Solutions portfolio—including Expedia, Hotels.com, Orbitz, Travelocity, Hotwire, Wotif, ebookers and CheapTickets—are offering customized brand recovery packages with flexible and scalable advertising solutions to help generate and capture traveler demand for destinations.
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