Developers choosing higher quality brands in competitive locations over low-quality flags in opportunity zones

So far, the general consensus among hotel developers have been that a top-quality brand will trump a highly competitive location. For the other brands to develop properly, they must “prove their value to define their market position”.

Where will be the next major downtown tourist destination? In some cases, downtown potential is fueled by hotel development, whereas in others, hotel developers are attracted to an already establishing downtown market.

Source: Hotel Management

 

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